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Sender
James Bessey-Saldanha, Founder
Website
https://blanktag.io
ICP Countries
UK primary. US secondary — positioning advantage: BlankTag's management fees are lower than typical US agencies. EU tertiary — some existing EU clients via white-label agencies.
ICP Industries
Primary: Ecommerce brands, especially Shopify stores (detect via BuiltWith or StoreLeads). Must be running Google/Meta ads OR have budget to start — detect active ad spend via ad intelligence tools (e.g. Adyntel, Clay, BuiltWith) for account-level personalisation. Secondary verticals: Law firms, Home Furnishing. No other industry restrictions as long as they are running or have budget for Google Ads.
Company Size
Company size doesn't matter. Key qualifiers: ad budget £5k/month minimum, ideally £10k+. Minimum 500k annual revenue.
Decision Makers
Head of Performance, Head of Marketing, Founder, CEO, Digital Marketing Manager, Head of Digital
Core Offers
Google Ads management services. Also Meta Ads. Formerly white-label only, now working with brands directly.
Pain Points
1. Running ads: Lack of trust and transparency with current agency, or poor ROI/unclear results. 2. Not running ads: Growth ambitions not being achieved, don't know how to run ads or have expertise, don't feel part of the process.
Differentiators
1. PPC specialists ONLY - they do one thing and do it well. 2. White-label background - other agencies trust them to manage their clients' PPC behind the scenes. Now going direct, which is a huge trust factor. 3. Free audit + first month free if they can make a difference. Competitor: circusppc.com (Gary used to work there, they are good)
Lead Magnets
Free account audit. If they think they can make a difference, month 1 is free.
Target Volume
800